Behind the Scenes at Project Sterling: Venz Media at Arizona’s Landmark Clean Energy Groundbreaking

Project leaders, officials and construction partners in hard hats raising fists in celebration at the Project Sterling groundbreaking in Mohave County, Arizona

On October 7, 2026, a stretch of Mojave Desert off historic Route 66 became the starting line for one of the largest solar-plus-storage projects in the United States. ContourGlobal officially broke ground on Project Sterling in Topock, Arizona, and Venz Media was proud to be part of the team that made the day happen.

Great events look effortless. Behind every handshake, signature and toast is careful planning, media strategy and a crew capturing every moment. Here’s a look at the project and the role Venz Media played.

About Project Sterling

Project Sterling is a hybrid solar-plus-storage facility about 20 miles north of Lake Havasu City in Mohave County. Once complete, it will be ContourGlobal’s largest renewable asset worldwide.

Project factDetail
Solar capacity509 MWp / 450 MWac
Battery storage360 MW / 1.4 GWh
Footprint2,000+ acres in the Mojave Desert
Construction jobsAbout 400 workers, through 2028
Annual output1.1+ TWh, enough for a city of 100,000 to 120,000 people
CustomerLong-term PPA with Tesla for about 90% of output
Clean powerUp to 16 hours a day

Read the official press release from ContourGlobal.

ContourGlobal Sterling Project plaque signed by company leaders and Arizona officials in the Mojave Desert
The commemorative plaque, signed by ContourGlobal leaders and Arizona officials. Photo: Venz Media

Our Role

Venz Media supported the groundbreaking from the first media pitch to the final frame.

What we didWhy it mattered
PR and media relationsBuilt pre-event awareness and secured press interest
On-site media coordinationManaged media arrivals, transport and access on a remote desert site
Event video productionCaptured the ceremony, speeches, plaque signing and toast
Drone and aerial footageShowed the scale of the 2,000-acre site from above
Event photographyDelivered photos ready for press and partner use

A remote site, state officials, executives from overseas and live media all in one morning leaves no room for error. Our job was to make sure every moment was covered and every guest’s story was told.

ContourGlobal CEO Antonio Cammisecra signing the Project Sterling commemorative plaque at the groundbreaking site in Mohave County, Arizona
ContourGlobal President & CEO Antonio Cammisecra signs the Project Sterling commemorative plaque. Photo: Venz Media

Partnering with REVELxp

This event was a true collaboration. Venz Media worked side by side with REVELxp, the experiential team behind the event’s production and guest experience. REVELxp brought the vision on site; Venz Media made sure the story reached the public.

Thank you to the entire REVELxp team for the partnership. Follow them on LinkedIn, Instagram and X (@REVELxpOfficial) and TikTok (@revelxpofficial).

Who Was There

The ceremony brought together company leadership and Arizona state and county officials, several of whom signed the commemorative plaque.

NameTitle
Antonio CammisecraPresident & CEO, ContourGlobal
Javier Alvarez CanedoGeneral Manager USA, ContourGlobal
Jeremiah DeanRenewable Energy and Land Use Manager, Arizona Governor’s Office of Resiliency
Leo BiasiucciArizona State Representative, District 30
Ron GouldVice-Chairman and Supervisor, District 5, Mohave County
Don MartinSupervisor, District 4, Mohave County
ContourGlobal leadership, Arizona officials and Venz Media raising a champagne toast at the Project Sterling groundbreaking
From left: Jeremiah Dean, Javier Alvarez Canedo, Rep. Leo Biasiucci, Antonio Cammisecra, Supervisor Ron Gould and Robin Block-Taylor. Photo: Venz Media

Representatives of the Western Area Power Administration (WAPA), the California Independent System Operator (CAISO), county agencies, emergency services and local community members also attended. Venz Media Account Executive Robin Block-Taylor represented our team on site.

Industry Recognition

We were honored to see Venz Media recognized in a LinkedIn article by Laura Bozzari, Global Head of Brand, Digital and Content Strategy at ContourGlobal, on the unseen work that makes corporate events succeed. It’s a reminder that the best event teams are the ones guests never notice, because everything simply works.

Read the article: Beyond Ribbons and Scenery: The Unseen Machinery of Corporate Events.

Laura Bozzari of ContourGlobal and Robin Block-Taylor of Venz Media smiling together at the Project Sterling groundbreaking ceremony in Arizona
Laura Bozzari, Global Head of Brand, Digital and Content Strategy at ContourGlobal, a KKR company, with Robin Block-Taylor, Account Executive at Venz Media. Photo: Venz Media

Planning Your Next Milestone?

Project Sterling shows what Venz Media brings to high-stakes events: PR strategy, media coordination and production under one roof. Whether it’s a groundbreaking, a ribbon cutting, a product launch or a corporate gathering, we make sure your moment gets seen.

Let’s talk about your next event. Contact Venz Media at venzmedia.com or visit us at 3030 N Central Ave, Suite 202, Phoenix, AZ.

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